Trust
People trust people, not brands
Content shared by employees receives 8x more engagement than the same content shared by brand channels. Advocacy humanises your company at scale.
3x more trusted than brand content
Reach
Exponential network effect
Your employees' combined networks are typically 10x larger than your brand's follower count — reaching niche audiences no ad budget can target.
10x your brand's existing reach
Cost
Organic reach that replaces ad spend
Every employee post generates impressions that would otherwise cost you in paid media. Reduce reliance on expensive campaigns by leveraging your best brand ambassadors.
Avg NZD $390K equivalent reach
561%
Higher reach for messages shared by employees vs brands.